Top Reasons For Shopping Cart Abandonment
Shopping cart abandonment affects most every ecommerce merchant
A survey conducted by comScore, in which comScore attempted to determine why shoppers abandon their carts, even after they have chosen the item they presumably want to buy, shows the following top reasons for abandonment:
High shipping charges: 46 percent Wanted to comparison shop: 37 percent Lack of money: 36 percent Wanted to look for a coupon: 27 percent Wanted to shop offline: 26 percent Couldn’t find preferred pay option: 24 percent Item was unavailable at checkout: 23 percent Couldn’t find customer support: 22 percent Concern about security of credit card data: 21 percent
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