Are Multiple Stores Right For You?
If you operate an eCommerce business, at some point you’ve probably wondered if you should add another store to reach new markets or expand your product base. Multiple stores do offer better opportunities to segment and reach slightly different target markets. You can cross sell different products to the same customers. And, you can gain great leverage in your SEO efforts if you build your sites properly using separate domains and content. But, each individual business must decide if the risks and costs outweigh the benefits of adding multiple stores.
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