Building a Social Media Plan

The social aspect of the web is flourishing. Each business owner needs to carefully develop a social media plan. If you have time to devote to a blog, Facebook, or Twitter, it will benefit you to explore all available channels. But if your time is limited, focus on taking small steps to develop your website as a social hub. Build strong bonds with your customers by asking for their feedback, giving them incentives to refer others, and genuinely listening to what they say.

Podcast: The eCommerce Minute | Tags: Marketing, social media, facebook, twitter

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