About Niche Marketing
A niche product line is a very good thing. But, if what you are selling is available on Amazon, then you should ask yourself what you can offer as a value-add. Things such as service, information, guarantees, or possibly even some entertainment can set your store apart from the big-box stores. And, if your product line naturally generates repeat orders or if you can creatively build your business to encourage repeat orders, you will be doing yourself a big favor.
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