Humanize Your Store
Compete with the big-box stores by emphasizing the human touch that you provide. Build relationships with your customers after your initial product sale with follow-up emails, requests for reviews, and email marketing with specials. Pull out all the stops. Sell yourself with your photo and your story on your website. People want to do business with someone they can trust. If you are a sincere, helpful, and trustworthy person, don't be shy about sharing that with the world, or at least with your customers.

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