A Closer Look at Blogging

October 19, 2009 · by Practical eCommerce Staff

Recently announced changes to the FTC (Federal Trade Commission) "Guides Concerning the Use of Endorsements and Testimonials in Advertising" are prompting merchants to take a closer look at how they interact with bloggers and reviewers. You can keep your business out of legal trouble by encouraging bloggers you work with to write about their personal experiences rather than overly broad claims about your products.

Podcast: The eCommerce Minute | Tags: Marketing, blogging, Blogging

0 Comments

Sign in to leave a comment...

Share your opinion.

Username:*

Password*

Keep me logged in for 2 weeks.

Lost Your Password? | Don't Have An Account?

Facebook user?

You can sign in with
your Facebook account.