Become A Social Media Director
Consumers are no longer passive. They share information about products and services via email, blogging, and now Facebook and Twitter, among other social networking sites.
In order to evolve with your customers, you have to leave the traditional public relations mindset behind. You don't release a statement. You create a dialogue. You don't just post, you follow conversations. Listening and interacting are the keys. The biggest change is not the technology itself but the expectation of the evolved consumer.
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