Localize Site Content
Your ecommerce site should be as localized as your physical stores. Some retailers have hundreds of localized, micro-branded sites with content that resonates with local consumers. You can also use IP mapping to localize prices, offers and product selection. When done correctly, it can be a powerful sales tool for your online and local stores.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, ip mapping.
