Is Old Content Hurting Your Search Performance?
Old content could be damaging your search performance. Forgotten page designs, old campaigns, and abandoned domains that accumulate unnoticed in a web server can have a negative impact on a site’s ability to rank and drive natural search-referred traffic and sales. It's in a merchant's best interest to locate that content and either redirect it or eliminate it. Failing to do so could be hurting your ecommerce site's natural search performance.
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