Adjust Your Spend Caps During the Holidays

December 07, 2009 · by Practical eCommerce Staff

If you have caps on your spend at various comparison shopping engines, be sure to go in and adjust your budgets throughout the holiday season. Traffic and costs will rise steadily as the holiday season progresses, so be ready and visible for all opportunities.

Podcast: The eCommerce Minute | Tags: Marketing, Pay-per-click Advertising, pay per click

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