David Kravetz of Fairytale Brownies
David Kravetz is the catalog and web team leader and co-founder of Fairytale Brownies, an online/catalog company based in Phoenix, Ariz. In this "Lessons Learned" supplement, Kravetz talks about how he and his business partner started an ecommerce business in 1995 with just his mother's gourmet Belgian chocolate brownie recipe and a total investment of $7,000.
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