Calculate the Discount That Brings the Biggest Profit

It's important to double check the math behind your online promotions. A 60 percent discount will bring you more customers than a 40 percent discount, but keep in mind that the 40 percent discount might actually bring you more profit and even better customer retention. Take time to calculate the discount that brings the biggest profit.

Podcast: The eCommerce Minute | Tags: Marketing, profit, Coupons

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