Take a Look at Costs

Any business can benefit from taking a look at costs, especially small businesses. One of the best areas to focus on would be to get smarter about inventory, to really understand what your customers are buying, what's selling the best, and if at all possible, carry that, only that. Also, look at expanding your relationships with existing customers, because it costs much less to sell again to an existing customer than it does to go out and attract more new customers.

Podcast: The eCommerce Minute | Tags: Marketing, inventory, Analytics

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