About Split Testing

Split testing is a conversion-tracking method that separates your message into two or more variations to see which gets the best response. Different visitors see different versions of the message and the results are tracked to determine the best return. Merchants can be a little adventurous and test radically different home page designs and ideas, because non-performing variations can easily be disabled with the click of a button.

Podcast: The eCommerce Minute | Tags: Marketing, Analytics, Testing

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