Practical eCommerce

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A Human Face Can Increase Conversions

People prefer doing business with people. Everyone wants to know that if they have a problem, there’s someone there to help. So consider adding a message from the CEO, a photo of your staff or offices, and mission statement to your site. It’s proven to increase conversions.

This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, conversion rate.

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