"Add to Cart" vs. "Buy"
Use phrases like "Add to Cart" on your buttons rather than phrases like "Buy." Consumers don’t like commitment. It is like saying "Will you go on a date with me?" versus "Will you marry me?" You are more likely to say yes to the date because less commitment is required.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, conversion.
