Lead the Eye to the Action

March 04, 2010 · by Practical eCommerce Staff

Want people to click that "buy" button? Be sure to design your web pages to lead the eye to the action spot. Take advantage of the fact that people read from left to right. Use arrows to point, and color your order button to stand out on the page.

Podcast: The eCommerce Minute | Tags: Marketing, Design, conversion

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