Keep Information Consistent Across All Selling Channels
To ensure cross-channel consistency, SKUs, prices and product information should be the same online and in-store so they can be treated exactly the same from a fulfillment and service perspective. The result is less work, higher customer satisfaction and a reduced need to develop separate staff or procedures for online sales.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, cross-channel selling.
