Success Metrics for A/B Tests
Web marketing specialist Claudiu Murariu advises, "When performing A/B tests make sure especially of two things: to have statistically significant results and to choose the right success metric for your campaign (which can be revenue, profit, orders, average order value, CTR, or other important metrics)."
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, a/b testing.
