Know the Strength of Your Offers
Most merchants are in a hurry to launch an online store without taking time to do some research. A merchant needs to have a clear understanding of his or her products and services, and good research is vital. Know the strength of your offers against your competitors, and highlight your strengths. It will impress your visitors, and can greatly increase conversions.
2 Comments
scottdennison says:
Since we live in "get rich quick" city - where microwave popcorn is not done fast enough, most people want to skip major parts of business setup that ultimately prevent their success. A big part of what we do for clients is provide real business intelligence in the form of keyword research before ever beginning on an ecommerce project.
Louis Camassa says:
Use comparison shopping sites like www.google.com/products and pricegrabber.com to research some of your competitors pricing.
Then, take the time to analyze your cost of goods and profit margin based upon these prices.
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