Use Good Videos to Increase Trust

Many experts believe that shopping cart abandonment stems from uncertainty. Shoppers either don't trust the merchant, are unsure of the product's price, or don't understand the product. Good product videos can help make shoppers more certain and increase conversions. But be careful. Product videos that do nothing more than show still images set to music can be off-putting.

Podcast: The eCommerce Minute | Tags: Marketing, Video, conversion

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