PPC: Test Multiple Pages

June 16, 2010 · by Practical eCommerce Staff

Test multiple landing pages for your pay-per-click ads. It’s easy to run multiple creatives in Google and point one to a category page, one to a product listing page, and one to a product detail page. Most websites have a few pages that will work for a given keyword, and this is an easy way to get more ROI out of your PPC campaigns.

Podcast: The eCommerce Minute | Tags: Marketing, Pay-per-click Advertising, Search Engine Optimization

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