Leverage Comparison Shopping Engines
Shopping engines along with Google Product Search dominate the search engine result pages for product related searches. Get your piece of the opportunity. Sign up and post products in shopping comparison engines, and leverage the rating systems so that you get ratings to show in your ads. You should see a nice uptick in the click through rate as a result.
Andrew says:
Google Product Search, (google.com/products) Bing Shopping (bing.com/shopping) and TheFind.com are all free comparison shopping websites that have tens of millions of unique viewers.
Sign up:
http://www.google.com/intl/en_us/products/submit.html
https://advertising.microsoft.com/bing-shopping-merchant
https://merchant.thefind.com/mc/claim.fhtml
Each comparison shopping website has their own data feed specifications. You can find each comparison shopping website's data feed specs and data feed examples here:
http://blog.cpcstrategy.com/2009/10/sample-data-feeds-and-feed-specifications-for-comparison-shopping-engines/

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