Video: Skip the Talking Heads

When creating product videos, show the product in use for the buyer envisioned in the copy, with real-world audio. Skip the talking head or voiceover. Product videos are often over-scripted and too long. Minimal words or sounds are the best accompaniment. As always, share drama, mystery, suspense, and comedy.

Podcast: The eCommerce Minute | Tags: Marketing, Video

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