Todd Henley of Makai's
Todd Henley is president of Makai's, an online sporting goods store based in Redondo Beach, Calif. In this supplement to "Lessons Learned: Free Shipping Helps, Says Bike Retailer," Henley talks about how he gained an education in ecommerce by working for several Los Angeles area companies, and how that background prepared him to launch an online store of his own in 2008.

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