Let Shoppers Control Pagination

If you paginate products, which is displaying a set number of items per page, include the option to adjust how many products load on each page. Typically, categories are paginated at 12 to 20 items per page. By giving shoppers the ability to display, say, 40 per page, you put them in control of the speed of the page (because the more products on a page, the longer it takes to load).

Podcast: The eCommerce Minute | Tags: Marketing, usability

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