Mobile Commerce with CatholicCompany.com
Ecommerce retailers who contemplate mobile commerce must ask several questions. One is whether to develop a mobile-optimized site or a mobile app. Another is whether to include specialized mobile search, or not. And there are more issues. One ecommerce firm that developed its own mobile optimized ecommerce site is The Catholic Company, a seller of religous products. Its director of marketing is Nicholas Cole, and he joins Practical eCommerce's Kerry Murdock to discuss the decisions, and experiences, of that mobile implementation.