Is Flash Killing Your Conversion Rate?

November 15, 2010 · by Practical eCommerce Staff

Today we present a conversion tip from Chris Goward, CEO of WiderFunnel Marketing Optimization. He suggests that merchants should replace the Flash rotating feature on their home pages with a static image or category tiles. According to Goward , “Flash is a conversion rate killer.”

Podcast: The eCommerce Minute | Tags: Marketing, flash, conversion

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