Holiday PPC Review

November 23, 2010 · by Practical eCommerce Staff

Review your top pay-per-click keywords and include them in relevant shopping channel’s keyword fields, or sprinkle them in your descriptions. This is most important for your holiday-related products and best-sellers. Also, be sure to exclude any non-performing items. Routinely review your analytics and remove products that are gaining many clicks, but little or no conversions.

Podcast: The eCommerce Minute | Tags: Marketing, Pay-per-click Advertising, pay per click

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