Scott Smigler of eXclusive Concepts
Scott Smigler is president of eXclusive Concepts, an SEO company based in Burlington, Mass., and he is a regular contributor to Practical eCommerce on the topic of pay-per-click advetising. In this audio interview, Smigler talks about the 1997 launch of eXclusive Concepts, and he offers some practical advice for merchants considering ad campaigns with Microsoft adCenter.
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