Doversaddlery.com's Jeannine Moore
Former Olympians and United States Equestrian team members Jim and David Powers established Dover Saddlery because they felt riders in New England would appreciate a saddlery shop dedicated to providing a broad selection of the best tack available. Three decades later, it's clear to see that the Powers' hunch was right.
Dover Saddlery, Inc. has grown to be the largest direct marketer of equestrian products in the United States since being established in Wellesley, Mass., in 1975. In addition to its monthly catalog, there are now nine retail stores operating under the names of Dover Saddlery and Smith Brothers. In 1996, a website was launched, and it's now generating about 30 percent of the company's $70 million annual revenue.
Jeannine Moore, director of ecommerce for the company, spoke with Practical eCommerce's Mitch Bettis about the evolution of the company and how it excels in a unique niche market.
