Trust: Increase Customers' Comfort

December 20, 2010 · by Practical eCommerce Staff

Just getting your products out there and getting people to try them is sometimes hard to do. Even if you give away samples, it can be hard to actually get people to buy online. But once they’ve bought from your website one time, they're more comfortable putting in their credit card data and buying again. You can increase customer comfort by including a little coupon card with a discount for their next online purchase.

Podcast: The eCommerce Minute | Tags: Business Development, Marketing, conversion, Security

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