Zimini.com's Robert Carlton
Zimini offers a digital couponing and promotion platform to provide merchants and marketers with a robust set of geographic, demographic and interest-based targeting tools. If you're an online or brick-and-mortar retailer who wants to offer a product coupon, a product like Zimini could be the answer. Consumers select a variety of personal interests (e.g., Italian food, dogs, travel, etc.), and Zimini allows a merchant the ability to target specific customers based on the criteria the consumers posted. It's an inexpensive way to get a coupon in front of a customer who is specfically interested in your type of products.
This episode is filed under eCommerce Conversations and has the following keyword tags: marketing, Ziminicom, promotional offers.
