Use Customer Feedback to Further SEO

Not everyone has automated feedback surveys for their products and services, but you can email surveys that ask, ‘What occasions would you use [product X] for?’ Give respondents 8 to 10 suggestions so you can rate that product for each occasion and include that on your website. Also include a blank text box for ‘Other Uses.’ You may be surprised what people say. The results can be great for copywriting and SEO.

Podcast: The eCommerce Minute | Tags: Marketing, Ratings and Reviews

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