Look Into Geolocation
Identifying where an online consumer lives can provide helpful information for ecommerce merchants. It is called geolocation, and it is the process of determining a user's physical location based on his or her IP address. Many companies provide geolocation services to merchants, and many merchants report increased conversions by being able to tailor a web page to the physical location of a consumer. Look into geolocation for your ecommerce site.
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