Recognize Cultural Differences
Merchants commonly fail to grasp that people in other countries can have distinct cultural differences. Some colors might be offensive in some countries and, for example, a lady's naked arm might be acceptable to us in the West, but can turn off users in other countries. And, while your brand name might work very well in English, it might be very rude or have negative associations in other languages. Take care to recognize those kinds of cultural differences.
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