Build an Online ‘Ecosystem’

March 22, 2011 · by Practical eCommerce Staff

Build an online ecosystem that uses your website to connect to social media sites. As an example, consider linking to "haul" videos in a blog post. "Haul" videos feature customers talking about the products they purchase both in terms of product quality and the deal they got when they bought the goods. These videos can get hundreds or thousands of views, and are well worth integrating into your online marketing ecosystem.

Podcast: The eCommerce Minute | Tags: Shopping Carts and Platforms, Marketing, conversion, social media

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