Create Valuable Site Architecture

March 31, 2011 · by Practical eCommerce Staff

Your ecommerce site’s architecture is a lot like a metropolitan roadmap. The biggest roads (actually, link popularity) need to radiate from and connect to the most valuable pages on your site. It’s not enough to create a matrix of sitemap pages for SEO and slap them up. Instead, create architecture and content that is valuable to customers, and also communicates value to search engines.

Podcast: The eCommerce Minute | Tags: Usability, usability

0 Comments

Sign in to leave a comment...

Share your opinion.

Username:*

Password*

Keep me logged in for 2 weeks.

Lost Your Password? | Don't Have An Account?

Facebook user?

You can sign in with
your Facebook account.