Don’t Ignore Complaints
Irate customers can be difficult to handle, especially if they complain on the Internet before approaching the merchant. Research the issue. If you are at fault, go out of your way to correct the mistake. If you are the victim of an unjust or insulting complaint, state your case politely, clearly, and honestly. The online community will often defend a merchant who is honest and straightforward. Doing nothing is the worst response.
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