Don’t Repeat Manufacturer’s Product Descriptions

The problem with republishing manufacturer’s product descriptions is that many other online retailers offer the same products with the same descriptions. Republishing the same copy as other merchants is a type of duplication that lowers the product’s chances to rank well in organic search results. Try to come up with an original product description, or at least vary your description with some unique information.

Podcast: The eCommerce Minute | Tags: usability, Search Engine Optimization

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