Let Shoppers Filter Search Results
Consumers hate endlessly paging through product grids to find the items they are looking for. Unless you sell fewer than ten different items, be sure to provide shoppers with a means to sort and filter category pages and search results. Put another way, make sure to provide the options of layered and filtered navigation on your ecommerce site. It can make it a lot easier for online customers to find just the products they want to buy.
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