Practical eCommerce

 

Using Shopping Comparison Sites To Brand Your Ebiz

Author: Practical eCommerce Staff
Publish Date: May 18, 2007
Category: eCommerce Conversations
Tags: marketing, shopping comparison sites

Cristal Ordonez is president of Gigglingtoys.com, a site using 11 comparison sites to market its children's toys. She spoke with Practical eCommerce's Mitch Bettis about how she has used comparison sites to extend the brand of her online business, increase traffic and boost sales.

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