Competing on Price Possible for Small Merchants, Says BlackLocus CEO
Conventional wisdom is that smaller ecommerce merchants cannot compete against larger ones in terms of the prices of their respective products. But our guest today says that's not necessarily true. He says smaller merchants should maintain an overall pricing strategy, while understanding what their competitors are up to. He's Rodrigo Carvalho, founder and CEO of BlackLocus, a pricing-intelligence service. He speaks with Practical eCommerce's Kerry Murdock.