TurnTo Founder on Using Past Customers for New Sales

George Eberstadt Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical eCommerce's Kerry Murdock.

Podcast: eCommerce Conversations | Tags: conversion

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