Cross-sell, Up-sell, and Down-sell
For cross-selling, complementary, often competitive, products are offered, giving the shopper the choice between similar products at a similar price point. Up-selling generally seeks to move a shopper to a premium product, potentially increasing the merchant's margin on the sale. Down-selling offers shoppers a similar but less expensive product, and is typically used to help retailers sell overstocked and slow moving items.
0 Comments
Connect with us