Reward Reviewers with Prestige

It is not a good practice to offer discounts or rewards to encourage customers to write product reviews, but you can reward reviewers with prestige. People like knowing that their opinions matter. People also like being recognized by peers. Appeal to both of these “likes” by giving reviewers expert status and notoriety on site, in social media, and in email campaigns.

Podcast: The eCommerce Minute | Tags: Ratings and Reviews

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