Lessons Learned: Scanpancookware.com Owner Allan Regenbaum
"Lessons Learned" is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we've asked Allan Regenbaum, owner of Keylan, Inc., a company that sells cookware, coffee machines and fitness products online. Keylan, Inc. is 12 years old and based in Atlanta. It has two employees, Regenbaum and his wife Robyn, with an annual revenue approaching $1 million. It offers about 200 products. Here we give you Regenbaum's experiences and suggestions.