Conversion Report Card: Folica.com
Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that includes ecommerce, branded product development and online community. The site has evolved from a relatively small e-retail catalogue to a rather large site with a wide range of product classifications and categories. Customer reviews have played a crucial role in growing the business in the face of such beauty behemoths as Avon, Sephora and Mary Kay. Staff of Folica.com requested this site review.
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