Conversion: Proflowers.com Ranks High
When Nielsen Online releases its list of highest converting ecommerce websites, Proflowers.com is frequently in the top ten. The latest numbers has it at a stunning 15 percent conversion rate. I'm always open to learn from the best, and while I'm not going to do a page-by-page review of Proflowers.com's site, I thought it would be interesting to review some of the overall concepts that I think make it one of the most successful conversion sites on the web.
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