Pay-per-click Advertising: Try The Home Page For A Landing Page

Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall landing page strategy is to create a clear call to action on the page and to have relevant content relating to the search query and ad text. After you've followed these guidelines and even split-tested different variations, what happens if the keyword still doesn't convert?

Podcast: Storyline | Tags: pay-per-click advertising, Search Engine Optimization

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